The wide range of products on display includes some completely unknown to us, as they were expressely devise for the Japonese market. The exhibit design, set out from the need to ground the analysis of these objects upon simplicity, clarity and design rigour, leaving objects themselves to give visitors spurs, excitement and lead them into reflecting. The project envisaged the draw attention on the place of origin of this precious material, without causing the evocative magic of the Japanese culture to be perceived under a "folk" light. An ironic remake out of scala of two lighting fixtures and of Japanese writing, reproduced on the walls, are the only two intentional gestures of the exhibit design, centred upon large display areas featuring the same materials and dimension. The lighting system ("Cestello" with very low voltage dichroyc halogen lamps) has been possible to emphasize the objects on display, though complying with the order and unity criteria which are at the basis of the culture and tradition of all Japanese arts. (Exporre, n° 24, June 1995)